Therese Gulbransen Receives 2014 ATHENA Award

20 Mar 2014 3:00 PM | Anonymous member (Administrator)

Madison, WI –The 17th Annual ATHENA* Award Celebration, held March 11, 2014 at Monona Terrace, was a special night with nearly 280 attendees to honor the ATHENA 2014 nominees. Six outstanding nominees were recognized for their creativity and initiative in their business or profession, leadership in the community and especially for their efforts to help women achieve their full potential.

Therese Gulbransen, Vice President of Sales and Marketing, American Printing Co., was named the 2014 ATHENA Award recipient for the many accomplishments throughout her life including her work for the YWCA and A Fund For Women (AFFW).  At the YWCA she served on the board for six years and she served as board chair for two years during the major decision making of their capital campaign.  Her tenure with AFFW taught her “no matter what the size of a contribution, it makes a difference.”  Therese is also currently the chair of United Way’s Women’s Leadership Council.  She believes that when a diverse network of caring, powerful women join together to drive lasting change in their community, anything is possible.  She serves not only as a leader but also as a role model for what women can accomplish when they work together.

According to Jan Gietzel, former AFFW Executive Director, “Therese is an incredible human being.  She is a fierce advocate for women and has mentored many both directly and indirectly.  Therese is such a role model that even people she has not met are affected by her.”

Therese lives in Fitchburg and has one daughter, Cass.

The other ATHENA Nominees recognized at the event were:

    Meghan Benson, Director of Communication Education, Planned Parenthood of Wisconsin
    Jeanne Erickson, Director of Operations, Outreach and Programming, Today Not Tomorrow Inc.
    Lori Heffernon, Owner, Oasis Day Spa
    Sally Hestad, Owner/Attorney, Hestad Law Offices
    Sara Jimenez Soffa, PH.D. Director of Research-Doctoral Program in Educational Leadership, Edgewood College

Proceeds from the ATHENA Award event go to The Business Forum Foundation, a non-profit 501(c)(3) organization that awards scholarships to high school students and returning adult women who attend college in Wisconsin.  Since this event began in 1998, The Business Forum Foundation has awarded more than $320,000 in scholarships.

Keynote speaker for the event was Kathleen Woit, former president of Madison Community Foundation and emcee was Leigh Mills of NBC 15.

The Business Forum is a local professional women’s organization that fosters the personal and professional growth of its members and other women through networking, scholarships, mentoring and community involvement. For more information, visit
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